Abstract: Smooth, patterned substrates useful in producing decorative cookware are formed by coating a base with a mixture of fluoropolymer and magnetic flakes and magnetically inducing an image in the polymer coating composition. The baked fluoropolymer release coating contains magnetizable flakes, a portion of the flakes being oriented in the plane of the substrate and a portion of said flakes being magnetically reoriented to form a pattern in the coating which is observed in reflected light, the flakes having a longest dimension which is greater than the thickness of said coating. The patterned substrate is formed by applying magnetic force through the edges of a magnetizable die positioned under a coated base to induce an imaging effect or pattern. The coating composition is then cured resulting in a smooth surface, patterned nonstick finish on the substrate.