Abstract: There is disclosed herein a unique and attractive coupon mailer. The mailer includes an inner web having a pocket-forming panel and an outer web having a pocket-forming panel, a foldable panel and an adhesive tab. Adhesive is provided on the webs so that the pocket-forming panels can be adhered to each other to form a coupon-receiving pocket, and the foldable panel and adhesive tab folded over the pocket to close the mailer. The inner web also includes a plurality of advertizing-carrying panels or pages. Transverse perforations in the foldable panel are constructed to be torn to open the mailer. In another embodiment, there is provided an outer web which forms a cover for the mailer and includes a pocket-forming panel and a foldable second panel. An inner pocket-forming panel adheres to the outer web to form a coupon book-receiving pocket and fan-folded pages are saddle-stitched to the outer web to provide advertizing-carrying pages.