Abstract: A server computer may be configured to receive a request for secondary content to provide to an electronic device based on a request for primary content. The server computer may further be configured to select secondary content including a set of non-interactive elements and a set of one or more interactive elements to provide to the electronic device. The set of one or more interactive elements may be configured to receive user interaction. The server computer may also be configured to provide, to the electronic device, (1) data identifying the selected secondary data to the electronic device and (2) data regarding a first (and second) set of one or more interactions with the set of interactive elements that will (and will not) trigger skipping the remainder of the presentation of the secondary content.

Abstract: A system and method for generating and presenting an interactive advertising quiz in conjunction with video media. The system generates an interactive advertising quiz having video content with one or more redacted elements. A redacted element may be, for example, a brand, logo, product, actor, or other identifier that is normally present in the video content. The system presents the interactive advertising quiz to a user and quizzes the user as to the identity of the missing element in the video content. The system receives the user's guess regarding the redacted element in the video content, and determines if the user's guess was correct. Correct guesses may result in incentives being awarded to the user. The interactive advertising content is shown in a post-roll position following online video content that has been shown to the user. The user may also challenge other users to play the interactive advertising quiz.

Abstract: A computer-implemented system and method for advertising a product, brand or service without initially providing the name of the product, brand or service includes a computer hosting a website with a game that is accessible by a user device. The website provides a video of the product, brand or service to be advertised and prompts the user to enter a sweepstakes for a prize by submitting a guess as to the name of the product or service. The website can provide plurality of videos from which the user can select to view. The computer can be configured to send an email to the user when a subsequent video including the name of the brand is available to be viewed and to notify the user if he won the prize after the user views the subsequent video.

Abstract: Methods and compositions for enhancing the score of an individual in a sport activity are disclosed.

Abstract: Methods and compositions for altering perception of age of an individual are disclosed.