Abstract: A system is implemented on a mobile communication device for establishing preferred contacts for a central user of the mobile communication device. The system comprises a data collection device that captures the central user's interaction with other users on a network according to frequency during situational factors; and a query apparatus that inquires, for current situational factors, which contacts are preferred that the central user will communicate with based on central user's past interactions during same situational factors that correspond only to the central user. A list is provided to the central user of one or more of the preferred contacts that the central user selects from; and an application launcher is communicatively coupled to the list for display of the list of preferred contacts that are also functionally related to the application launcher.