Abstract: The present invention extends to methods, systems, and computer program products for correlating data from satellite images with retail location performance. A computer system accesses extracted satellite image data that has been extracted from satellite imagery of a retail location. The computer system also accesses one or more other types of data related to the retail location, such as, for example, retail location performance data and data pertaining to community events within the retail location community. The computer system performs a statistical analysis to determine the correlation between the satellite image data and one or more of the community events and the retail location performance. The computer system generates a visualization of the analyzed data for presentation at a display device to assist with making operations related decisions for the retail location. In some aspects, the satellite imagery is overlaid on the visualization of the analyzed data.