Abstract: The present specification describes a method of online gaming among members of a social network, that provides a database of content, in a plurality of formats, for a game allowing an initiating user who has downloaded the gaming application to access and select at least one format from a plurality of formats, from the database, receive a first piece of content corresponding to at least one format, and provide a response to the first piece of content, by planting a seed and growing a tree. Further, when the response is received from the first user, the trunk of a tree is formed. Subsequent users interact with content and form branches and leaves on the tree, thereby creating a viral tree community based on a game.