Abstract: A ferrofluid rotary-shaft seal apparatus of extended seal life particularly adapted for use as an exclusion seal with a computer-disc-drive spindle, which seal apparatus comprises: an annular permanent magnet; first and second pole pieces of unequal width, one end of each pole piece extending into a close, noncontacting relationship with the surface of the shaft, to form a gap width between the one end of the pole piece and the surface of the shaft, the pole piece of greater width characterized by a tapered one end; and ferrofluid in the gap widths to form a ferrofluid O-ring seal, whereby, in operation, the ferrofluid, under the thinner pole piece, evaporates and forms an air gap, while the ferrofluid at the wider, tapered gap width provides extended seal life.