Abstract: A multiphase interactive advertisement includes a first phase having a first graphical interface and a second phase having a second graphical interface including at least a streaming media component space. In an exemplary embodiment, the second phase has a dimension that is greater than a dimension of the first phase. The multiphase interactive advertisement further includes a streaming media component incorporated into the streaming media component space of the second phase. The multiphase interactive advertisement, and specifically, the streaming media component, is generated using a software player engine that includes a core set of player variables and controls.

Abstract: A multiphase interactive advertisement includes a first phase having a first graphical interface and a second phase having a second graphical interface including at least a streaming media component space. In an exemplary embodiment, the second phase has a dimension that is greater than a dimension of the first phase. The multiphase interactive advertisement further includes a streaming media component incorporated into the streaming media component space of the second phase. The multiphase interactive advertisement, and specifically, the streaming media component, is generated using a software player engine that includes a core set of player variables and controls.

Abstract: A multiphase interactive advertisement includes a first phase having a first graphical interface and a second phase having a second graphical interface including at least a streaming media component space. In an exemplary embodiment, the second phase has a dimension that is greater than a dimension of the first phase. The multiphase interactive advertisement further includes a streaming media component incorporated into the streaming media component space of the second phase. The multiphase interactive advertisement, and specifically, the streaming media component, is generated using a software player engine that includes a core set of player variables and controls.

Abstract: A system and method for providing a graphical, development interface through which clients can develop a web-cast event, including a multi-media web-cast player. The system and method also dynamically generating the web-cast player using the selections of the client. During the development process, the client selects various user perceptible attributes for the web-cast player, uploads and manages content, schedules and creates events and otherwise manages the development and production of web-cast events. Production software operating on a server system remote from the client dynamically generates the web-cast event and communicates the event to a plurality of end users, who interact with the player.