Patents by Inventor Alastair Peter William Maw

Alastair Peter William Maw has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Customized variable television advertising generated from a television advertising template
    Patent number: 10499117
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.
    Type: Grant
    Filed: April 24, 2019
    Date of Patent: December 3, 2019
    Assignee: Google LLC
    Inventors: Simon M. Rowe, Alastair Peter William Maw, Nicholas Salvatore Arini, Iain Merrick, Ant Oztaskent, Yaroslav Volovich, Kyle Maddison, Andrew Gildfind, Raimundo Mirisola
  • CUSTOMIZED VARIABLE TELEVISION ADVERTISING GENERATED FROM A TELEVISION ADVERTISING TEMPLATE
    Publication number: 20190253770
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.
    Type: Application
    Filed: April 24, 2019
    Publication date: August 15, 2019
    Inventors: Simon M. Rowe, Alastair Peter William Maw, Nick Salvatore Arini, Iain Merrick, Ant Oztaskent, Yaroslav Volovich, Kyle Maddison, Andrew Gildfind, Raimundo Mirisola
  • Customized variable television advertising generated from a television advertising template
    Patent number: 10321202
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.
    Type: Grant
    Filed: April 18, 2017
    Date of Patent: June 11, 2019
    Assignee: Google LLC
    Inventors: Simon M. Rowe, Alastair Peter William Maw, Nick Salvatore Arini, Iain Merrick, Ant Oztaskent, Yaroslav Volovich, Kyle Maddison, Andrew Gildfind, Raimundo Mirisola
  • CUSTOMIZED VARIABLE TELEVISION ADVERTISING GENERATED FROM A TELEVISION ADVERTISING TEMPLATE
    Publication number: 20170223428
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.
    Type: Application
    Filed: April 18, 2017
    Publication date: August 3, 2017
    Inventors: Simon M. Rowe, Alastair Peter William Maw, Nick Salvatore Arini, Iain Merrick, Ant Oztaskent, Yaroslav Volovich, Kyle Maddison, Andrew Gildfind, Raimundo Mirisola
  • CUSTOMIZED TELEVISION ADVERTISING
    Publication number: 20110197220
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.
    Type: Application
    Filed: February 9, 2010
    Publication date: August 11, 2011
    Applicant: GOOGLE INC.
    Inventors: Simon M. Rowe, Alastair Peter William Maw, Nicholas S. Arini, Iain Merrick, Ant Oztaskent, Yaroslav Volovich, Kyle Maddison, Andrew Gildfind, Raimundo Mirisola