Abstract: Computer implemented methods and systems for coaching a person by coaching, guiding, or training a person is provided. Accordingly, a coaching protocol is accessed for coaching a person in real-time to engage in a predetermined behavior; a message is sent in real-time to the person to execute the one of the plurality of behavior-steps; wherein the coaching protocol includes a plurality of behavior-steps, wherein the execution of one of the plurality of behavior-steps by the person results in the person engaging in the predetermined behavior. In addition, data can be gathered and based on gathered data, a determination can be made whether to modify the coaching protocol, and accordingly, the coaching protocol may be modified.