Abstract: Methods and systems are described herein for predictive adjusted bidding for electronic advertisements. A bid determination computing device receives, from an ad exchange computing device, a bid request for an available underlying impression opportunity. The bid determination device determines an opportunity value estimate for the impression opportunity based upon the bid request, and determines a probability of a submission of one or more other bid requests for the same impression opportunity by the same ad exchange device or by one or more other ad exchange devices. When the determined probability indicates a submission of one or more other bid requests for the same impression opportunity, the bid determination device adjusts the opportunity value estimate for the impression opportunity based upon the determined probability and transmits the opportunity value estimate to the ad exchange device in response to the bid request.

Abstract: Methods and systems are described herein for predictive adjusted bidding for electronic advertisements. A bid determination computing device receives, from an ad exchange computing device, a bid request for an available underlying impression opportunity. The bid determination device determines an opportunity value estimate for the impression opportunity based upon the bid request, and determines a probability of a submission of one or more other bid requests for the same impression opportunity by the same ad exchange device or by one or more other ad exchange devices. When the determined probability indicates a submission of one or more other bid requests for the same impression opportunity, the bid determination device adjusts the opportunity value estimate for the impression opportunity based upon the determined probability and transmits the opportunity value estimate to the ad exchange device in response to the bid request.

Abstract: A webpage comprising first instructions to request ID data from a first ad decision system on a second domain, and second instructions to request an ad from a first real-time bidding platform on a third domain is received, by a computing device, from a webserver on a first domain. The first instructions are executed, by the computing device, to send a first request to the first ad decision system, the request including first data stored on the computing device and associated with the second domain. The ID data comprising an ID are received, by the computing device, from the first ad decision system. The second instructions are executed, by the computing device, to send a request to the first real-time bidding platform for the ad, the request comprising the ID. The ad is received, by the computing device, from the first real-time bidding platform.