Abstract: A system and method for advancing marketing opportunities to sales is described. One embodiment identifies a plurality of consumer states corresponding to particular situations in a sales lifecycle, one of which corresponds to a completed sale; ascertains one or more correlations among historical sales-lead attributes, product attributes, sales-agent attributes, sales activities, and consumer state transitions; identifies a particular product having a particular set of product attributes; identifies a particular sales lead having a particular set of lead attributes; identifies a particular sales agent having a particular set of agent attributes; identifies one or more particular sales activities; and derives, based on application of the one or more correlations, an estimated probability that a consumer associated with the particular sales lead will transition from one of the plurality of consumer states to another of the plurality of consumer states in relation to the product.

Abstract: A system and method for routing marketing opportunities to sales agents is described. One embodiment receives a plurality of consumer responses to marketing invitations; tracks, in a database, attributes of the consumers associated with the plurality of consumer responses, attributes of a plurality of sales agents with whom the consumers interact, product-related attributes, and transitions of the consumers among a plurality of consumer states; analyzes the information in the database to identify one or more factors that contributed to at least one transition; generates one or more routing rules based on the one or more factors; receives a new consumer response to a marketing invitation; and routes the new consumer response to a particular sales agent among the plurality of sales agents based on the one or more routing rules.

Abstract: A system and method for remotely viewing a centrally stored document is described. In one embodiment, a user identifier associated with a user attempting to view a document is received. Next, relationship data associated with the user is retrieved and a request to view a particular document is received. A style sheet associated with the user can then be retrieved and data can be accordingly rendered.

Abstract: A system and method for exchanging data between a supplier and a buyer through the incorporation of both parties' backend systems is disclosed. When a buyer submits an order, it is sent to a data manager. The data manager extracts the relevant data from the incoming purchase order and translates it from the buyer-native format to a neutral format. The data manager can next translate the purchase order from the neutral format to the supplier-native format and send the translated purchase order to the supplier where it generally can be directly used by the supplier's backend system.

Abstract: A method for managing orders placed at an electronic commerce site is described. In one embodiment, a purchase order is received from the electronic format. The purchase order is then converted to a buyer-native-format and electronically provided to the buyer's backend accounting system.