Abstract: Storing a predefined segment model including a first segment model type, first segment actions, a first sequence of the first segment actions, and a first segment threshold condition. A custom segment model is based on first user input, the custom segment model including a second segment model type, second segment actions, a second sequence of the second segment actions, and a second segment threshold condition. A continuous delivery pipeline model is generated based on second user input, the pipeline model comprising the predefined segment model and the custom segment model. The pipeline model is executed in response to a trigger event associated with development of an application. First execution results associated with the predefined segment model, and second execution result associated with the custom segment model are generated and compared with corresponding segment threshold conditions. Deployment of the application is triggered based on the comparison.