Abstract: Systems and methods for operating a digital display board are provided. The display board may be placed in a retailer, such as a home improvement store, a tile store, or a hardware store, at or near a location where tile is displayed for purchase. The display board may be thought of as a virtual tile board and may be programmed to display information about the tile that is available at the associated retailer. The tile that is featured on the display board may be based on real-time inventory information provided by the tile manufacturer or retailer, as well as based on any promotions being offered by the manufacturer or retailer. In addition, the retailer may provide retailer-specific branding or other information that may be displayed along with the tile information.