Abstract: A method for managing the use of a gift card with a personal financial management application (PFMA), including storing a balance of the gift card in the PFMA, obtaining, using a central processor (CPU) of a computer and within the PFMA, a transaction of a user, identifying, using the CPU, the gift card as a payment source of the transaction, and adjusting, using the CPU and in response to identifying the gift card as the payment source, the balance in the PFMA based on the transaction.

Abstract: In accordance with one embodiment, a system and method for providing advertising to select consumers using payroll data includes a process for providing advertising to select consumers using payroll data whereby one or more advertisements and/or marketing devices are distributed to a given consumer based, at least in part, on data representing financial information about the given consumer obtained from a payroll system and/or payroll service. The one or more advertisements and/or marketing devices are distributed to the given consumer through the payroll system and/or payroll service and, in some instances; the one or more advertisements and/or marketing devices are distributed to the given consumer as printed and/or electronic attachments to the given consumer's paycheck and/or payroll account.