Abstract: Systems and methods are disclosed for enabling incremental reach for an advertising campaign, across multiple screens/channels. In some embodiments, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified. Additional media channels that unexposed viewers use are found. Unexposed viewers are matched with pricing and media avails from one or more media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are then determined, based on lowest incremental cost and largest incremental reach are added to a current cross-screen plan. An analysis to find new unexposed viewers is then re-run to determine the next-most cost effective avails. The above steps are repeated or looped until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.

Abstract: Systems and methods are disclosed for enabling incremental reach for an advertising campaign, across multiple screens/channels. In some embodiments, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified. Additional media channels that unexposed viewers use are found. Unexposed viewers are matched with pricing and media avails from one or more media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are then determined, based on lowest incremental cost and largest incremental reach are added to a current cross-screen plan. An analysis to find new unexposed viewers is then re-run to determine the next-most cost effective avails. The above steps are repeated or looped until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.

Abstract: Systems and methods are disclosed for enabling incremental reach for an advertising campaign, across multiple screens/channels. In some embodiments, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified. Additional media channels that unexposed viewers use are found. Unexposed viewers are matched with pricing and media avails from one or more media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are then determined, based on lowest incremental cost and largest incremental reach are added to a current cross-screen plan. An analysis to find new unexposed viewers is then re-run to determine the next-most cost effective avails. The above steps are repeated or looped until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.

Abstract: Systems and methods are disclosed for enabling incremental reach for an advertising campaign, across multiple screens/channels. In some embodiments, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified. Additional media channels that unexposed viewers use are found. Unexposed viewers are matched with pricing and media avails from one or more media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are then determined, based on lowest incremental cost and largest incremental reach are added to a current cross-screen plan. An analysis to find new unexposed viewers is then re-run to determine the next-most cost effective avails. The above steps are repeated or looped until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.

Abstract: A wind indicator is described that includes a body with a frame including a spindle axis and a web. A pivot is connected to the frame to permit the body to rotate about a pivot axis. A spindle is disposed on the spindle axis and is rotatable about the spindle axis. The spindle includes first and second hubs, each of which include a central body portion and at least one vane support receiving element. The wind indicator also has at least one element connecting the first hub to the second hub to maintain the first and second hubs in positional relation with respect to one another. The connecting element is offset from the spindle axis by a predetermined distance. At least one vane extends between the vane support receiving elements on the two hubs. The vane captures air movement and translates it into rotational movement of the spindle.

Abstract: A tetherable wind indicator is disclosed. The wind indicator includes a hollow body with an inlet opening therethrough, the inlet opening defining an inlet area, the inlet area being smaller than the hollow body's greatest cross-sectional area, the inlet opening permitting wind to enter the hollow body. At least one tether extends from the hollow body. At least one vent is disposed through the hollow body. The vent is oriented to direct wind exiting from the hollow body such that the hollow body rotates when the wind passes therethrough.

Abstract: A wind indicator is described that includes a body with a frame including a spindle axis and a web. A pivot is connected to the frame to permit the body to rotate about a pivot axis. A spindle is disposed on the spindle axis and is rotatable about the spindle axis. The spindle includes first and second hubs, each of which include a central body portion and at least one vane support receiving element. The wind indicator also has at least one element connecting the first hub to the second hub to maintain the first and second hubs in positional relation with respect to one another. The connecting element is offset from the spindle axis by a predetermined distance. At least one vane extends between the vane support receiving elements on the two hubs. The vane captures air movement and translates it into rotational movement of the spindle.