Abstract: A method for printing on traffic signs, comprising the following process sections: storage of a pattern in digitized form of a traffic sign to be created by means of a reading device and transmission of said pattern to a printer; printing the stored pattern on a hot stamping foil by means of a printer, preferably in a mirror-inverted way on the surface of the hot stamping foil coated with a hot-melt adhesive; conveyance of the printed hot stamping foil to a laminating device by means of a foil guide, and heat laminating of the printed hot stamping foil to a reflecting sheet, which is preferably laminated to the front side of a sign blank, by means of the laminating device, heat laminating preferably being performed by means of heated stamps or heated stamp rolls either on a point or over a surface.