Abstract: A route salesman game board for a plurality of players, comprising a flat stationary board having defined on one surface thereof: a plurality of two-way streets interconnected to form a two-way street system, the streets being divided along their length into a plurality of discrete areas, having a plurality of areas designated as traffic violation areas and a plurality of said discrete areas designated as special event areas; a plurality of retail store areas each having an entrance way to said system; a plurality of retail establishment areas each having an entrance way to said system; and a plurality of starting points each providing an access to said system. The game board has in combination with it two delivery truck pieces uniquely identifiable with each player, fifty stackable soft-drink cases uniquely identifiable with each player and three sets of game cards providing instructions for players during the playing of a route salesman game on the game board.