Abstract: One embodiment of the present invention provides a system that facilitates performing a value assessment of electronic outsourcing of information technology. The system operates by first conducting marketplace research to determine an industry that would benefit from electronic outsourcing of information technology. Next, the system qualifies a prospect within the industry and researches the industry and the prospect to determine a current information technology capability of the prospect. The system then generates a value proposition for the Chief Executive Officer (CEO) of the prospect that identifies benefits of electronic outsourcing of information technology. This value proposition is presented to the CEO and the CEO's approval is obtained to conduct a workshop associated with electronic outsourcing of information technology to one or more highest-level executives of the prospect.