Abstract: An apparatus for applying precise, uniform, coatings to elongated shafts, such as golf club shafts. Shafts are held by a gripper in a downwardly hanging array. A paint head assembly is moved upwardly over each shaft in sequence to apply a paint coating to a selected portion of the shaft length. The paint head assembly includes a flexible container including a central hole, a vertically moveable edge frame and an expander for changing the area of the hole. Raising the frame forms the container into a bowl like configuration, so that paint will contact a shaft extending through, and in contact with, the hole. The assembly is moved up along the shaft to apply a layer of paint, with the hole area varied to accommodate shaft taper, steps, etc. When the desired shaft length has been painted, the frame is lowered, changing the container to a trough-like configuration with pint away from the hole region. The expander widens the hole out of contact with the shaft and the assembly is lowered to below the shaft end.