Patents by Inventor Alden Lloyd Peterson, II
Alden Lloyd Peterson, II has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20230388572Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management (DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (ADN) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.Type: ApplicationFiled: May 25, 2023Publication date: November 30, 2023Inventors: Daniel C. Wilson, Bruce J. Anderson, Alden Lloyd Peterson, II, Howard Fiderer
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Patent number: 11689758Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management(DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (AND) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.Type: GrantFiled: July 17, 2020Date of Patent: June 27, 2023Assignee: INVIDI TECHNOLOGIES CORPORATIONInventors: Daniel C. Wilson, Bruce J. Anderson, Alden Lloyd Peterson, II, Howard Fiderer
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Publication number: 20220046306Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management (DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (AND) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.Type: ApplicationFiled: October 25, 2021Publication date: February 10, 2022Inventors: Daniel C. Wilson, Bruce J. Anderson, Alden Lloyd Peterson, II, Howard Fiderer
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Publication number: 20210352349Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management(DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (AND) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.Type: ApplicationFiled: July 17, 2020Publication date: November 11, 2021Inventors: Daniel C. Wilson, Bruce J. Anderson, Alden Lloyd Peterson, II, Howard Fiderer
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Patent number: 10735795Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management (DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (ADN) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.Type: GrantFiled: January 11, 2017Date of Patent: August 4, 2020Assignee: INVIDI TECHNOLOGIES CORPORATIONInventors: Daniel C. Wilson, Bruce J. Anderson, Alden Lloyd Peterson, II, Howard Fiderer
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Patent number: 10523992Abstract: A system and associated functionality are disclosed for managing and monitoring the delivery of assets to network users to comply with campaign specifications. The system is largely independent of content/asset delivery mechanisms, and thus facilitates management and monitoring of asset delivery with respect to a single device or multiple devices, including, multiple devices of multiple networks or modalities, e.g., a television, a laptop and a tablet.Type: GrantFiled: January 11, 2017Date of Patent: December 31, 2019Assignee: INVIDI Technologies CorporationInventors: Daniel C. Wilson, Bruce J. Anderson, Alden Lloyd Peterson, II, Howard Fiderer
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Patent number: 10129589Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.Type: GrantFiled: August 7, 2017Date of Patent: November 13, 2018Assignee: INVIDI TECHNOLOGIES CORPORATIONInventors: Patrick M. Sheehan, Bruce J. Anderson, Daniel C. Wilson, Alden Lloyd Peterson, II, Michael Cristofalo
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Publication number: 20180199089Abstract: A system and associated functionality are disclosed for managing and monitoring the delivery of assets to network users to comply with campaign specifications. The system is largely independent of content/asset delivery mechanisms, and thus facilitates management and monitoring of asset delivery with respect to a single device or multiple devices, including, multiple devices of multiple networks or modalities, e.g., a television, a laptop and a tablet.Type: ApplicationFiled: January 11, 2017Publication date: July 12, 2018Inventors: Daniel C. Wilson, Bruce J. Anderson, Alden Lloyd Peterson, II, Howard Fiderer
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Publication number: 20180199088Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management (DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (ADN) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.Type: ApplicationFiled: January 11, 2017Publication date: July 12, 2018Inventors: Daniel C. Wilson, Bruce J. Anderson, Alden Lloyd Peterson, II, Howard Fiderer
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Publication number: 20180139492Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.Type: ApplicationFiled: August 7, 2017Publication date: May 17, 2018Inventors: Patrick M. Sheehan, Bruce J. Anderson, Daniel C. Wilson, Alden Lloyd Peterson, II, Michael Cristofalo
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Patent number: 9729916Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.Type: GrantFiled: April 25, 2013Date of Patent: August 8, 2017Assignee: INVIDI TECHNOLOGIES CORPORATIONInventors: Patrick M. Sheehan, Bruce J. Anderson, Daniel C. Wilson, Alden Lloyd Peterson, II, Michael Cristofalo
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Publication number: 20150264438Abstract: A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.Type: ApplicationFiled: September 29, 2014Publication date: September 17, 2015Inventors: EARL COX, PATRICK M. SHEEHAN, ALDEN LLOYD PETERSON, II
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Publication number: 20110067046Abstract: A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.Type: ApplicationFiled: April 12, 2010Publication date: March 17, 2011Applicant: INVIDI TECHNOLOGIES CORPORATIONInventors: EARL COX, PATRICK M. SHEEHAN, ALDEN LLOYD PETERSON, II
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Patent number: 7698236Abstract: A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.Type: GrantFiled: May 2, 2007Date of Patent: April 13, 2010Assignee: Invidi Technologies CorporationInventors: Earl Cox, Patrick M. Sheehan, Alden Lloyd Peterson, II
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Publication number: 20100037255Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.Type: ApplicationFiled: August 6, 2009Publication date: February 11, 2010Inventors: Patrick Sheehan, Bruce J. Anderson, Daniel C. Wilson, Alden Lloyd Peterson, II