Abstract: Systems and methods for improving online shopping allow customers to directly access a merchant's product offerings (and/or advertisements) from a third party, publisher's web page, without having to “click through” to the merchant's website. The systems and methods include the use of one or more “side-tab widgets”, each of which may be associated with a merchant, that are displayed on a publisher's web site or page. The display creates a presence for the merchant or merchants associated with the widget or widgets on the publisher's web page. Thereafter, if a widget is viewed and selected by a customer by clicking on the widget the selected side-tab widget may slide out and display information specific to the merchant, including goods offered for sale and the means (i.e., shopping cart) to allow the customer to immediately complete a transaction or purchase.