Abstract: A method (100) and system (300) for determining an identity and a position of at least one electronic label in a retail environment is provided. The system comprising a camera (310) arranged to capture at least one image of the electronic label and wherein the camera is arranged to transmit a control signal. The system further comprises an electronic label (320) adapted to receive the control signal and adapted to change its optical output in response to said control signal, and the electronic label is arranged in the field of view of the camera. Further, the system comprises a control unit (330) adapted to communicate with the camera (310) and configured to detect an identifier of the electronic label (320) by analyzing the optical output in the image and configured to determine position of the electronic label based on the position of the electronic label in the image.

Abstract: A system (300) and a related method (100) for controlling an optical output of at least one electronic label in a retail environment is provided. The system comprises a camera (310) comprising a transmitter for transmitting a control signal (380, 381) and an electronic label (320) comprising a receiver (325) for receiving the control signal and wherein the electronic label is adapted to change its optical output in response to the control signal, the electronic label is arranged within the field of view of the camera. The camera is adapted to receive an identifier of the electronic label and transmit a control signal comprising the identifier and wherein the electronic label is adapted to receive the control signal comprising the identifier and change its optical output based on that the identifier comprised in the control signal matches an identifier of the electronic label.