Abstract: A fountain assembly for applying a fluid composition uniformly to the circumferential surface of a rotating transfer roller. The assembly has an elongated plastic frame having a concave channel formed on one side of it and a rigid metal brace on the other side. A pair of doctor blades is attached to opposite sides of said channel and positioned to contact the surface of the transfer roller. A pair of curved radial surface seals form a resilient bulkhead with the ends of said doctor blades to form a seal with the roller. The radial surface seals, doctor blades and concave channel form a closed chamber when positioned against the transfer roller. A pivot supports the fountain assembly, alternately swiveling said fountain assembly toward and away from the transfer roller. Means are provided for supplying a fluid composition into the channel.