Abstract: A device for providing a support frame for labels, pictures, cards and the like, to be applied to bottles and vessels in general, characterized in that said device comprises a frame which can be applied to a surface of a vessel by clamping means and a plate element which can be arranged between the frame and the vessel surface and bearing information, decorations and images, which can be seen from the outside. The frame can be made of silver or other material, metal, plastics material, paperboard, wood, ceramics, and being of a suitable configuration and shape, either with or without support elements. The frame can be applied on bottles to underline an image, greeting, picture and distinctive an event of an advertising action to be performed.