Patents by Inventor Alex Appolloni

Alex Appolloni has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Process and system for digital lead sourcing
    Patent number: 11468470
    Abstract: Aspects of the present disclosure generally relate to systems and methods for attributing online advertising campaigns to in-store purchases. In particular embodiments, the system is configured for: 1) receiving and optimizing advertising campaign information; 2) uploading the optimized advertising campaign information to an advertising platform; 3) capturing customer data based on pixel and cookie interaction, including data regarding the advertising campaign; 4) receiving customer identifying information; 5) matching the customer identifying information to the captured customer data; and 6) matching the customer identifying information to in-store purchases.
    Type: Grant
    Filed: September 21, 2015
    Date of Patent: October 11, 2022
    Assignee: Force Events and Direct Marketing, LLC
    Inventors: John Fitzpatrick, Randy Sieger, Alex Appolloni