Abstract: Embodiments of the present invention provide systems and methods for developing policies which govern entities and applying the developed policies against representations of entities, where the representations are contained in a repository. One embodiment of a method of the present invention includes obtaining a policy comprising a rule, wherein the rule comprises a condition associated with compliance to the rule, generating one or more filters according to the condition, applying the one or more filters to a plurality of representations in a repository, wherein each representation represents an entity and determining a set of entities compliant with the rule based on the application of the one or more filters to the plurality of representations.

Abstract: A data processing system generates recommendations for on-line shopping by scoring recommendations matching the customer's cart contents product page, configuration page, email and/or history using predetermined scoring criteria, such as item availability, item price, relevance of the item to the customer, item clarity, item exposure, total purchase amount in the cart, margin, recommendation confidence and lift, shopper profile matches, seasonality, customer history, time dependency, product marketing emphasis, substitutability, item popularity and/or product attributes associated with the recommended item. The scored recommendations may be ranked and/or filtered to prioritize the recommendations so that the best recommendation is selected for presentation to the customer. In addition, one or more scoring criteria or product attributes for the recommended item may be used to select a specific selling point/message text for inclusion with the selected recommendation.