Patents by Inventor Alex E. COOK

Alex E. COOK has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • DYNAMIC HEADER BIDDING CONFIGURATION
    Publication number: 20220253906
    Abstract: Dynamic header bidding configuration is disclosed. For example, ad slot entries associated with ad slots in a web content, further associated with ad identifiers and ad sizes are received. Header bidding partners associated with an ad slot entry are received, each partner associated with a parameter. The partners, parameters, ad slot entries, ad identifiers, and ad sizes are recorded as a configuration associated with the web content. A script associated with the configuration, further associated with a page of the web content including an ad slot associated with the ad slot entry is generated. The configuration is sent to a client device that invokes the script by loading the first page, and an ad from a partner is displayed in an ad impression of the ad slot on the client device based on a response to a notice sent to at least two partners.
    Type: Application
    Filed: February 14, 2022
    Publication date: August 11, 2022
    Applicant: Engine Media, LLC
    Inventors: Michael ZACHARSKI, Alex E. COOK
  • Dynamic header bidding configuration
    Patent number: 11250476
    Abstract: Dynamic header bidding configuration is disclosed. For example, ad slot entries associated with ad slots in a web content, further associated with ad identifiers and ad sizes are received. Header bidding partners associated with an ad slot entry are received, each partner associated with a parameter. The partners, parameters, ad slot entries, ad identifiers, and ad sizes are recorded as a configuration associated with the web content. A script associated with the configuration, further associated with a page of the web content including an ad slot associated with the ad slot entry is generated. The configuration is sent to a client device that invokes the script by loading the first page, and an ad from a partner is displayed in an ad impression of the ad slot on the client device based on a response to a notice sent to at least two partners.
    Type: Grant
    Filed: August 4, 2017
    Date of Patent: February 15, 2022
    Assignee: ENGINE MEDIA, LLC
    Inventors: Michael Zacharski, Alex E. Cook
  • DYNAMIC HEADER BIDDING CONFIGURATION
    Publication number: 20190043092
    Abstract: Dynamic header bidding configuration is disclosed. For example, ad slot entries associated with ad slots in a web content, further associated with ad identifiers and ad sizes are received. Header bidding partners associated with an ad slot entry are received, each partner associated with a parameter. The partners, parameters, ad slot entries, ad identifiers, and ad sizes are recorded as a configuration associated with the web content. A script associated with the configuration, further associated with a page of the web content including an ad slot associated with the ad slot entry is generated. The configuration is sent to a client device that invokes the script by loading the first page, and an ad from a partner is displayed in an ad impression of the ad slot on the client device based on a response to a notice sent to at least two partners.
    Type: Application
    Filed: August 4, 2017
    Publication date: February 7, 2019
    Inventors: Michael ZACHARSKI, Alex E. COOK