Abstract: An automatic device for systematically placing elongated products, such as pieces of sectional iron, bars, or the like, on a roller conveyor, said device having a scraper remote from the conveyor for providing storage for a plurality of such elongated products, a pusher for advancing the products from storage in a direction transverse to their longitudinal axes to a feeding device, said feeding device having its longitudinal axis parallel to the axes of the rollers of the roller conveyor, means for depositing the elongated products on the feeding device one at a time, at uniformly spaced intervals, to provide on the feeding device a layer of elongated products disposed in uniformly spaced, parallel relation, means for advancing transversely the layer of elongated products on the feeding device to the roller conveyor and means automatically operative for delivering the elongated products, in selected quantities, from the feeding device to the roller conveyor.