Abstract: A seller and agent collaboration system and method for matching a seller with an agent to help consummate a sale of real property is disclosed, wherein the system includes credential protected seller and agent data portals, wherein the seller and the agent input values for a plurality of agent criterion parameters that are matched based on an importance weight and the closeness of the seller and agent input values, with the output resulting in an agent being matched with a seller and also with lesser matched agents being listed to the seller. Subsequent to this the seller can initiate a one-way conversation with an agent anonymously so that the seller remains in control of the conversation until the seller decides to engage in a full disclosure with their agent of choice.