Abstract: A method for allowing enhanced interaction between an IFrame or a web page of a website that corresponds to a domain and an embedded IFrame from a different domain. Accordingly, two IFrames from the same domain that are placed on the same page are allowed to run a JavaScript code one on the other. The website is allowed to place a site tag, from a domain different than the web page's domain that provided to the website by a trusted third party on the top page that is not being nested within an IFrame. The site tag that is delivered on the top page is allowed to perform actions on behalf of an ad tag from the same domain that is nested within the IFrames.

Abstract: Method for automatically monitoring and verifying advertising content during a campaign, delivered over a data network. Accordingly, advertisers submit a list of sites, on which the advertising content should be placed according to desired insertion order. Mapping crawlers visit these sites and locate pages with advertisements that belong to required sections, pages that do not belong to the required sections or pages with high probability for incidents. A list of pages to visit per every site is generated and autonomous or plug-in visual crawlers are allowed to visit the list: of pages, according to predetermined site visiting plan. A crawlers' manager allocates the pages between visual crawlers, for obtaining adequate incident coverage and load on the visual crawlers. An incident identifier compares the insertion orders with the delivery data and whenever an insertion order and its corresponding delivery data do not match, an incident report is generated.

Abstract: Method for automatically monitoring and verifying advertising content during a campaign, delivered over a data network. Accordingly, advertisers submit a list of sites, on which the advertising content should be placed according to desired insertion order. Mapping crawlers visit these sites and locate pages with advertisements that belong to required sections, pages that do not belong to the required sections or pages with high probability for incidents. A list of pages to visit per every site is generated and autonomous or plug-in visual crawlers are allowed to visit the list of pages, according to predetermined site visiting plan. A crawlers' manager allocates the pages between visual crawlers, for obtaining adequate incident coverage and load on the visual crawlers. An incident identifier compares the insertion orders with the delivery data and whenever an insertion order and its corresponding delivery data do not match, an incident report is generated.

Abstract: Method for automatically monitoring and verifying advertising content during a campaign, delivered over a data network. Accordingly, one or more advertisers submit, via a user interface, a list (that may be generated manually or by the mapping crawlers) of sites or of sections per site, on which the advertising content should be placed according to a desired insertion order (the insertion order information may modified at any time point). In addition, one or more mapping crawlers are activated to visit these sites and locate pages with advertisements that belong to required sections, pages that do not belong to the required sections or pages with high probability for incidents. A list of pages to visit per every site is generated and autonomous or Plug-in visual crawlers are allowed to visit the list of pages, according to a predetermined site visiting plan. A crawlers' manager allocates the pages between visual crawlers, for obtaining required adequate incident coverage and load on the visual crawlers.

Abstract: A real-time system for verifying advertisements against their campaign rules prior to serving them by an ad server that includes: (a) a decision server for deciding whether or not an advertisement intended to be presented to a user matches its campaign rules; (b) a database, which receives a connection from the decision server, the database comprises campaign rules according to publisher's intents; (c) a Web server comprising query SW modules, the server delivers the query SW modules to the user's browser; and (d) a query SW module executed by the user's browser and adapted to extract parameters that are necessary for the decision server; wherein the parameters are delivered to the decision server which analyzes the campaign rules and the parameters provided, and sends its decision to the ad sever which serves or block the advertisement accordingly.

Abstract: Method for automatically monitoring and verifying advertising content during a campaign, delivered over a data network. Accordingly, one or more advertisers submit, via a user interface, a list (that may be generated manually or by the mapping crawlers) of sites or of sections per site, on which the advertising content should be placed according to a desired insertion order (the insertion order information may modified at any time point). In addition, one or more mapping crawlers are activated to visit these sites and locate pages with advertisements that belong to required sections, pages that do not belong to the required sections or pages with high probability for incidents. A list of pages to visit per every site is generated and autonomous or Plug-in visual crawlers are allowed to visit the list of pages, according to a predetermined site visiting plan. A crawlers' manager allocates the pages between visual crawlers, for obtaining required adequate incident coverage and load on the visual crawlers.