Patents by Inventor Alex Terrazas

Alex Terrazas has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20220036384
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify non-traditional asset-bundles for purchasing groups using social media. An example method includes identifying an asset-bundle in a social media message and generating a profile for a user associated with the social media message.
    Type: Application
    Filed: October 15, 2021
    Publication date: February 3, 2022
    Inventors: Lauren Elizabeth Lubeck, Michael Richard Sheppard, Alex Terrazas, Samantha Dawson Edds
  • Patent number: 11151586
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify non-traditional asset-bundles for purchasing groups using social media. An example method includes identifying an asset-bundle in a social media message and generating a profile for a user associated with the social media message. The example method also includes identifying a plurality of social media messages posted by cohorts of the user based on the generated profile and classifying the asset-bundle based on occurrences of the asset-bundle in the plurality of social media messages.
    Type: Grant
    Filed: February 14, 2020
    Date of Patent: October 19, 2021
    Assignee: The Nielsen Company (US), LLC
    Inventors: Lauren Elizabeth Lubeck, Michael Richard Sheppard, Alex Terrazas, Samantha Dawson Edds
  • Publication number: 20200258100
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify non-traditional asset-bundles for purchasing groups using social media. An example method includes identifying an asset-bundle in a social media message and generating a profile for a user associated with the social media message.
    Type: Application
    Filed: February 14, 2020
    Publication date: August 13, 2020
    Inventors: Lauren Elizabeth Lubeck, Michael Richard Sheppard, Alex Terrazas, Samantha Dawson Edds
  • Publication number: 20160125265
    Abstract: Example methods, apparatus, systems to perform context-based image recognition for consumer market research are disclosed. Disclosed example methods include comparing a first subset of feature points in a first region of interest of a reference image with a first subset of feature points of a first image residing within a first region corresponding spatially to the first region of interest and located at a first location in the first image to determine a first match value. Disclosed example methods also include, in response to determining the first match value satisfies a first threshold, comparing a second subset of feature points in a second region of interest of the reference image with a second subset of the feature points of the first image residing within a second region of the first image corresponding spatially to the second region of interest to determine a second match value.
    Type: Application
    Filed: October 31, 2014
    Publication date: May 5, 2016
    Inventors: Wei Xie, Michael Allen Bivins, Steve Jones, Kevin Keqiang Deng, Brian Schiller, Jonathan Sullivan, Alex Terrazas, Michael Sheppard
  • Publication number: 20150199032
    Abstract: Methods and apparatus to monitor environments are disclosed. An example method includes analyzing, with a processor, a plurality of three-dimensional data points having respective depth values representative of distances from a sensor of an environment; when a first set of the three-dimensional data points has a first depth value satisfying a threshold, executing, with the processor, a first type of recognition analysis on a first area of the environment corresponding to the first set of the three-dimensional data points; and when a second set of the three-dimensional data points has a second depth value not satisfying the threshold, executing, with the processor, a second type of recognition analysis different than the first type of recognition analysis on a second area of the environment corresponding to the second set of the three-dimensional data points.
    Type: Application
    Filed: March 26, 2015
    Publication date: July 16, 2015
    Inventors: Morris Lee, Alex Terrazas
  • Patent number: 9020189
    Abstract: Methods and apparatus to monitor environments are disclosed. An example method includes analyzing a plurality of three-dimensional data points having respective depth values representative of distances between a sensor and respective objects of an environment; when a first set of the three-dimensional data points has a first depth value less than a threshold, executing a first type of recognition analysis on a first area of the environment corresponding to the first set of the three-dimensional data points; and when a second set of the three-dimensional data points has a second depth value greater than the threshold, executing a second type of recognition analysis different than the first type of recognition analysis on a second area of the environment corresponding to the second set of the three-dimensional data points.
    Type: Grant
    Filed: December 7, 2012
    Date of Patent: April 28, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Morris Lee, Alex Terrazas
  • Publication number: 20150067075
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.
    Type: Application
    Filed: December 27, 2013
    Publication date: March 5, 2015
    Inventors: Michael Richard Sheppard, Matthew B. Reid, Alex Terrazas, Peter Otto Robert Lipa, Brian George Schiller
  • Publication number: 20140324544
    Abstract: Example methods and apparatus to determine demographic distributions of online users is disclosed. An example method includes obtaining first demographic information of first visitors to a first web site, obtaining second demographic information of second visitors to a second web site, the first and second visitors both comprising a same user, and determining a demographic distribution of the user based on the first and second demographic information.
    Type: Application
    Filed: August 29, 2013
    Publication date: October 30, 2014
    Inventors: Paul Donato, David Wong, Michael Sheppard, Alex Terrazas, Matt Reid
  • Publication number: 20140270355
    Abstract: Methods and apparatus to estimate demography based on aerial images are disclosed. An example method includes analyzing a first aerial image of a first geographic area to detect a first plurality of objects, and estimating a demographic characteristic of the first geographic area based on the first plurality of objects.
    Type: Application
    Filed: March 14, 2013
    Publication date: September 18, 2014
    Inventors: Alex Terrazas, Michael Himmelfarb, David Miller, Paul Donato
  • Publication number: 20140282644
    Abstract: Methods, apparatus, and articles of manufacture to detect shapes are disclosed. An example method includes determining a depth value associated with an object outline detected in image data representative of an environment; and using the depth value to select a first group of reference shapes to be compared to the object outline from a collection of reference shapes, the first group representing a portion of the collection of reference shapes.
    Type: Application
    Filed: March 12, 2013
    Publication date: September 18, 2014
    Inventor: Alex Terrazas
  • Publication number: 20140259034
    Abstract: Methods and apparatus to determine engagement levels of audience members are disclosed. An example method includes analyzing image data corresponding to an environment in which an audience is exposed to media presented by a first media presentation device to determine whether the environment includes a glow emanating from a second media presentation device; and when the environment includes the glow, calculating an engagement for a person in the environment with respect to the first media presentation device based on a presence of the glow.
    Type: Application
    Filed: May 19, 2014
    Publication date: September 11, 2014
    Applicant: The Nielsen Company (US), LLC
    Inventor: Alex Terrazas
  • Publication number: 20140189720
    Abstract: Methods and apparatus to determine engagement levels of audience members are disclosed. An example method includes detecting light information in image data representative of an environment including a primary media device; determining whether a secondary media device is in the environment based on the detected light information; and calculating, via a logic circuit, an engagement level for a person with respect to the primary media device based on the secondary media device determination.
    Type: Application
    Filed: December 27, 2012
    Publication date: July 3, 2014
    Inventor: Alex Terrazas
  • Patent number: 8769557
    Abstract: Methods and apparatus to determine engagement levels of audience members are disclosed. An example method includes detecting light information in image data representative of an environment including a primary media device; determining whether a secondary media device is in the environment based on the detected light information; and calculating, via a logic circuit, an engagement level for a person with respect to the primary media device based on the secondary media device determination.
    Type: Grant
    Filed: December 27, 2012
    Date of Patent: July 1, 2014
    Assignee: The Nielsen Company (US), LLC
    Inventor: Alex Terrazas
  • Publication number: 20140161305
    Abstract: Methods and apparatus to monitor environments are disclosed. An example method includes analyzing a plurality of three-dimensional data points having respective depth values representative of distances between a sensor and respective objects of an environment; when a first set of the three-dimensional data points has a first depth value less than a threshold, executing a first type of recognition analysis on a first area of the environment corresponding to the first set of the three-dimensional data points; and when a second set of the three-dimensional data points has a second depth value greater than the threshold, executing a second type of recognition analysis different than the first type of recognition analysis on a second area of the environment corresponding to the second set of the three-dimensional data points.
    Type: Application
    Filed: December 7, 2012
    Publication date: June 12, 2014
    Inventors: Morris Lee, Alex Terrazas
  • Publication number: 20130301915
    Abstract: Methods, apparatus, and articles of manufacture to measure geographical features using an image of a geographical location are disclosed. An example method includes identifying first features of a first open market from a first image of a first geographic area, identifying second features of a second image of a second geographic area, comparing the first features to the second features, and identifying a second open market in the second image based on the comparison.
    Type: Application
    Filed: March 14, 2013
    Publication date: November 14, 2013
    Inventors: Alex Terrazas, Michael Himmelfarb
  • Publication number: 20130226666
    Abstract: Methods and apparatus to sample markets based on aerial images are disclosed. An example method includes identifying a first geographic area to be sampled for a first product, the identifying being based on an aerial image, estimating a density of the first product in the first geographic area, and calculating a sampling rule to be used in sampling the first geographic area for the first product.
    Type: Application
    Filed: February 22, 2013
    Publication date: August 29, 2013
    Inventors: Alex Terrazas, Paul Donato
  • Publication number: 20130226667
    Abstract: Methods and apparatus to analyze market channels based on aerial images are disclosed.
    Type: Application
    Filed: February 22, 2013
    Publication date: August 29, 2013
    Inventors: Alex Terrazas, David Miller, Paul Donato