Patents by Inventor Alex Willcock

Alex Willcock has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 8751430
    Abstract: A method and system for filtering irrelevant items using machine-readable emotional codes from a plurality of database entities is disclosed. The entity can be a human user, a product, or a service. The emotional codes are category labels out of a plurality of categories and the plurality of categories are generated by categorizing user responses. After understanding the sending parties' emotional profile, the receiving party can filter irrelevant items to achieve more optimum results.
    Type: Grant
    Filed: January 15, 2009
    Date of Patent: June 10, 2014
    Assignee: Imagini Holdings Limited
    Inventor: Alex Willcock
  • Patent number: 8650141
    Abstract: A system and method of profile matching using a multi-media survey is described. The method is capable to capturing the emotional reflex of a user. The method is generalized to categorizing an entity (a user or an object) to specific segment with similar emotional profiles. Each entity can be assigned to an emotional code. Such code can be used as a universal vocabulary in the emotional space for both commerce and consumers to adopt in facilitating communication among different parties.
    Type: Grant
    Filed: March 27, 2007
    Date of Patent: February 11, 2014
    Assignee: Imagini Holdings Limited
    Inventor: Alex Willcock
  • Publication number: 20120130819
    Abstract: A system and method for providing customized content using emotional preference is disclosed. In one embodiment, the system comprises a web analytics server, at least one website server and at least one user device all communicating through a network. The web analytics server collects a user's emotional preference and monitors a user's activity on a website. In one embodiment, the system further comprises an advertisement server that customizes advertisement using the information provided. In another embodiment, the system further comprises a recommendation engine and a product provider server. The recommendation engine recommends products from the product provider server and provides a link such that the user can purchase the product online.
    Type: Application
    Filed: April 9, 2010
    Publication date: May 24, 2012
    Applicant: IMAGINI HOLDINGS LIMITED
    Inventors: Alex Willcock, Anthony Powell, Uladzimir Maroz, David Starling, Charles Wiles
  • Publication number: 20100179950
    Abstract: A system and method of profile matching using a multi-media survey is described. The method is capable to capturing the emotional reflex of a user. The method is generalized to categorizing an entity (a user or an object) to specific segment with similar emotional profiles. Each entity can be assigned to an emotional code. Such code can be used as a universal vocabulary in the emotional space for both commerce and consumers to adopt in facilitating communication among different parties.
    Type: Application
    Filed: March 27, 2007
    Publication date: July 15, 2010
    Applicant: Imagini Holdings Limited
    Inventor: Alex Willcock
  • Patent number: 7707171
    Abstract: An interactive response, storage and tracking system delivered through an interactive medium (e.g. mobile, internet, kiosk in shops) whereby the provided visual stimuli enables consumers/respondents/users to select a stimulus that best answers their response to a given question. These visual ‘answers’ are then collated to form ‘clusters’ of respondents that share the same or similar preferences thereby enabling the viewer of such information to understand the propensity of a given ‘cluster’ to behave, react, respond, perform and/or purchase.
    Type: Grant
    Filed: September 16, 2005
    Date of Patent: April 27, 2010
    Assignee: Imagini Holdings Limited
    Inventor: Alex Willcock
  • Patent number: 7610255
    Abstract: A method and system for capturing emotional preference of human subjects, generating machine-readable emotional code and using the code to optimize computerized searching and matching operations between entities is disclosed. The entity can be a human user, a product, or a service. The emotional code can thus be a universal language expressing human emotion that communicates among entities. After understanding the sending parties' emotional profile, the receiving party can adapt its operation to achieve more optimum results.
    Type: Grant
    Filed: February 21, 2007
    Date of Patent: October 27, 2009
    Assignee: Imagini Holdings Limited
    Inventor: Alex Willcock
  • Publication number: 20090125814
    Abstract: A method and system for capturing emotional preference of human subjects, generating machine-readable emotional code and using the code to optimize computerized searching and matching operations between entities is disclosed. The entity can be a human user, a product, or a service. The emotional code can thus be a universal language expressing human emotion that communicates among entities. After understanding the sending parties' emotional profile, the receiving party can adapt its operation to achieve more optimum results.
    Type: Application
    Filed: January 15, 2009
    Publication date: May 14, 2009
    Inventor: Alex WILLCOCK
  • Publication number: 20070233622
    Abstract: A method and system for capturing emotional preference of human subjects, generating machine-readable emotional code and using the code to optimize computerized searching and matching operations between entities is disclosed. The entity can be a human user, a product, or a service. The emotional code can thus be a universal language expressing human emotion that communicates among entities. After understanding the sending parties' emotional profile, the receiving party can adapt its operation to achieve more optimum results.
    Type: Application
    Filed: February 21, 2007
    Publication date: October 4, 2007
    Inventor: Alex Willcock
  • Publication number: 20070067273
    Abstract: An interactive response, storage and tracking system delivered through an interactive medium (e.g. mobile, internet, kiosk in shops) whereby the provided visual stimuli enables consumers/respondents/users to select a stimulus that best answers their response to a given question. These visual ‘answers’ are then collated to form ‘clusters’ of respondents that share the same or similar preferences thereby enabling the viewer of such information to understand the propensity of a given ‘cluster’ to behave, react, respond, perform and/or purchase.
    Type: Application
    Filed: September 16, 2005
    Publication date: March 22, 2007
    Inventor: Alex Willcock