Abstract: Systems and methods for managing data assets in an enterprise computing environment are provided. Data assets associated with a plurality of source systems operating within the enterprise computing environment may be registered with an asset repository hub. The asset repository hub receives a registration request from a source system for a particular data asset and determines whether the data asset is unique within the enterprise computing environment. If the data asset is unique, then the data asset is stored at the asset repository hub and a unique enterprise identifier is associated with the data asset. In determining whether the asset is unique, the asset repository hub may cleanse the data asset against a set of business rules; generate a plurality of match codes that describe the content of the data asset; and cluster the generated match codes against clusters of previously generated match codes.