Abstract: A film or strip product is provided with a positioning feature formed to aid a user in differentiating or distinguishing or otherwise identifying one or more features of the film or strip product. The positioning feature thus may be used to facilitate proper or desired use of the film product upon identification of a desired feature thereof. In one embodiment, the positioning feature is configured to aid in properly orienting and/or positioning and/or applying the film or strip product. The film or strip product may provide a therapeutic affect to a desired treatment site, and may require positional orientation before application to the treatment site, and/or positional orientation with respect to the treatment site. Various positioning features that may serve such function include visual or tactile features that either visually or tactilely indicate to a user sufficient information about the film product to permit the user to use and/or apply and/or orient the film product as desired or required.