Patents by Inventor Alexander Charles McFadyen

Alexander Charles McFadyen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Predicting results for a video posted to a social media influencer channel
    Patent number: 11842292
    Abstract: This invention predicts results for a media clip posted to a social media influencer channel by maintaining a database of results data for media clips where an influencer channel includes media clips that include unstructured data, and structured data, and then provide to a first machine learning model a first set of channel data, extracting a first set of features, predicting a value for the first target variable, providing to a second machine learning model a second set of channel data including a second selection of structured data, and the predicted value of the first target variable, extracting a second set of features, and predicting a value for the second target variable.
    Type: Grant
    Filed: October 19, 2022
    Date of Patent: December 12, 2023
    Assignee: BEN GROUP, INC.
    Inventors: Richard Ray Butler, Estelle Evonne Cramer, Tyler Folkman, Jacob Bradshaw Maughan, Alexander Charles McFadyen, Theodore Sheffield
  • Predicting results for a video posted to a social media influencer channel
    Patent number: 11507866
    Abstract: This invention predicts results for a media clip posted to a social media influencer channel by maintaining a database of results data for media clips where an influencer channel includes media clips that include unstructured data, and structured data, and then provide to a first machine learning model a first set of channel data, extracting a first set of features, predicting a value for the first target variable, providing to a second machine learning model a second set of channel data including a second selection of structured data, and the predicted value of the first target variable, extracting a second set of features, and predicting a value for the second target variable.
    Type: Grant
    Filed: November 27, 2019
    Date of Patent: November 22, 2022
    Assignee: BRANDED ENTERTAINMENT NETWORK, INC.
    Inventors: Richard Ray Butler, Estelle Evonne Cramer, Tyler Folkman, Jacob Bradshaw Maughan, Alexander Charles McFadyen, Theodore Sheffield
  • Computing A Score For Opportunities In A Placement System
    Publication number: 20170286995
    Abstract: Various embodiments are directed towards a product placement system that enable a media buyer to define a persona, which is a visual representation of a fictitious individual that represents a target audience for a placement campaign, and a placement is a visible display of a product that is placed in a media vehicle. The invention stores the persona, which represents a target audience, ingests data that about placement opportunities, identifying one or more opportunities whose characteristics overlap the characteristics of the target audience, calculates an audience score, identifies one or more opportunities with which the target audience engages using social media, and calculates an engagement score that measures the relative level of engagement with the identified opportunities by the target audience.
    Type: Application
    Filed: June 14, 2017
    Publication date: October 5, 2017
    Applicant: BRANDED ENTERTAINMENT NETWORK, INC.
    Inventors: Gary Shenk, Greg David Isaacs, Barrett Carlton Morse, Alexander Charles McFadyen, Zachary Alden Baker, Nick Joseph Johnson, Matt James McElroy