Abstract: System(s) and method(s) are provided to conduct internal arbitrage within an organization. Within a service platform, a first functional unit oriented to service implementation and a second unit dedicated at least in part to advertisement management trade advertisement trade, the first unit and the second administer advertisement within a first and a second pricing model. Internal arbitrage profits result from the advertisement transaction when the second unit commercialized advertisement with an external advertiser. A pricing conversion component facilitates mapping a first price proposition for an advertisement within the first pricing model to a second pricing proposition for the advertisement within the second pricing model. Internal arbitrage profits can be directed towards financing an intent-based consumer price incentive scheme.