Abstract: Telemetry data from client file reputation queries is collected over time. Directories/sub-directories under which files of queries are located are identified. The files including the reputations for the files under a given directory/sub-directory are identified and used to calculate the reputation score for the directory/sub-directory. The directory/sub-directory is then classified based on the calculated score for the directory/sub-directory. After the classification of directories/sub-directories, reputation for a file with unknown reputation is then determined based on the classification of the directory/sub-directory under which the file is located.

Abstract: Disclosed herein are methods and systems for integrating data from disparate data stores associated with disparate sources. One or more network interfaces are coupled to a plurality of disparate data stores, wherein the data stores supply advertising inventory data, and wherein different data stores store data related to different types of advertising media in different formats. An engine is provided that transforms the inventory data from the data stores into a common format. The transformed data is stored in an integrated data store. An interface provides access to the transformed advertising inventory data to a computer-based media transaction system.

Abstract: Described herein are methods and systems for managing and controlling the distribution of digital media. A first media file is associated with first media content and with first metadata providing one or more rules constraining how and/or what second media content can be played in conjunction with the first media content. Optionally, included in the first media file is a locator associated with the second media content which is to be accessed over a network when the first media content is played via a terminal player which receives the first media file.

Abstract: Described herein are methods and systems for predicting data, such as values. A first interface is configured to receive an indication as to how many search queries have been submit that are related to a first item of content. A second interface is configured to receive information related to web traffic associated with the first item of content. A third interface is configured to receive news information correlated with the first item of content. An engine is configured to estimate a value for the first item content at least partly based on information received from the first, second, and/or third interface.

Abstract: Disclosed herein are methods and systems for measuring the effects of certain types of data on users. A response is stored to a first query related to a brand in association with an indication that the first query was provided to at least one recipient after a direct marketing campaign was initiated. Another response is stored to a second query related to the brand in association with an indication that the second query was provided to at least one recipient after an awareness campaign was initiated. The responses to the first query and the second query are compared. A report is generated indicating the efficacy of the awareness campaign at least partly based on the comparison.

Abstract: Described herein are methods and systems for locating and aggregating data from disparate sources. Data related to an audience of media consumers is accessed from a plurality of sources. At least a portion of the data from the plurality of sources is aggregated into a unified data store, data from the unified data store is extracted at least partly based on significance information.

Abstract: Disclosed herein are methods and systems for performing media searches and identifying query matches based on multiple criteria and for the controlled networked distribution and usage of media (e.g., audio files, image files, video files, graphic files). Certain embodiments identify combinations of different media types and/or combinations of media from a plurality of sources that satisfy a user's query terms. Certain embodiments access an integrated media-related data store of disparate data accessed from a plurality of locations.