Abstract: Various embodiments herein each include at least one of systems, devices, methods, and software that provides on-demand, in process custom visualization. For example, some such embodiments provide such solutions that enable customers to view an augmented reality presentation, which may be a three-dimensional or holographic view, of a product with any selected options at the discretion of the customer. One such embodiment in the form of a method includes presenting, via a visual output of an augmented reality device, a selectable menu of customizable items and customizable features thereof and receiving a selection of a customizable item and at least one customizable feature. This method further includes presenting, via the visual output of the augmented reality device, a view of the selected customizable item and each selected at least one customizable feature as the input is received.