Abstract: A handle taping system provides a mechanism for a taping station that is actuated by the passage of any of a variety of articles or products being conveyed therepast. A length of a first pressure sensitive carrier tape, whose length is automatically determined in accordance with the length of the article is applied in adhering relation to the leading face of the article and the tape drawn lengthwise from the reel by passage of the article therealong. A second, blanking ribbon is released in adhering relation with the first tape, having the pressure sensitive adherent face of the tape pressed in securing relation with the ribbon, to form a handle portion. As the article trailing end passes a first limit switch the blanking ribbon is automatically severed, thus limiting the length of the blanked handle portion of the first tape to a desired length relative to the length of the article.