Patents by Inventor Alexander Porte

Alexander Porte has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for delivering payloads such as ads
    Patent number: 8024221
    Abstract: A data structure defines a target profile for each ad which target profile specifies characteristics of a request to which the ad may be provided in response. An ad server delivers one or more of the plurality of payloads in response to a request from a target. A payload priority is assigned for each of the payloads as a function of a delivery goal of the payload and as a function of the number of times the payload has been delivered to a target. A particular payload is selected for delivery to the particular target as a function of the particular characteristics and as a function of the payload priorities.
    Type: Grant
    Filed: September 1, 2010
    Date of Patent: September 20, 2011
    Assignee: Microsoft Corporation
    Inventor: Alexander Porte
  • SYSTEM AND METHOD FOR DELIVERING PAYLOADS SUCH AS ADS
    Publication number: 20100332322
    Abstract: A data structure defines a target profile for each ad which target profile specifies characteristics of a request to which the ad may be provided in response. An ad server delivers one or more of the plurality of payloads in response to a request from a target. A payload priority is assigned for each of the payloads as a function of a delivery goal of the payload and as a function of the number of times the payload has been delivered to a target. A particular payload is selected for delivery to the particular target as a function of the particular characteristics and as a function of the payload priorities.
    Type: Application
    Filed: September 1, 2010
    Publication date: December 30, 2010
    Applicant: MICROSOFT CORPORATION
    Inventor: Alexander Porte
  • System and method for delivering payloads such as ads
    Patent number: 7813957
    Abstract: A system and method for delivering a plurality of payloads such as ads in response to a plurality of requests. The system comprises a data structure defining a target profile for each ad which target profile specifies characteristics of a request to which the ad may be provided in response and an ad server for delivering one or more of the plurality of payloads in response to a request from a target. The number of times each payload is delivered to a target is tracked. A payload priority is assigned for each of the payloads as a function of a delivery goal of the payload and as a function of the number of times the payload has been delivered to a target. A particular request is received from a particular target having particular characteristics. A particular payload is selected for delivery to the particular target as a function of the particular characteristics and as a function of the payload priorities.
    Type: Grant
    Filed: February 18, 2003
    Date of Patent: October 12, 2010
    Assignee: Microsoft Corporation
    Inventor: Alexander Porte