Abstract: Techniques to share application data through a messaging system are described. In one embodiment, an apparatus may comprise a messaging component operative to receive a message package from a messaging service at a messaging client on a client device, the message package addressed from a source messaging account and addressed to a recipient messaging account, the recipient messaging account associated with the messaging client on the client device; extract an application data payload from the message package; receive an application service recommendation package from the messaging service, the application service recommendation package comprising an application service identifier; and an application interoperation component operative to transmit at least a portion of the application data payload to a recommended application service by the messaging client, the recommended application service identified by the application service identifier. Other embodiments are described and claimed.

Abstract: Techniques to share and remix media through a messaging system are described. Some embodiments are particularly directed to techniques to promote the sharing and remixing of media by promoting third-party sources of media content. In one embodiment, for example, an apparatus may comprise a media management component operative to receive a media element in a messaging application, the media element associated with a media application; and a messaging component operative to generate a message package, the message package comprising the media element, the message package comprising an attribution record for the media element, the attribution record comprising an inter-application link for the media element with the media application and transmit the message package to a messaging server. Other embodiments are described and claimed.

Abstract: Techniques for context sensitive overlays, comprising a social networking application.

Abstract: Techniques for context sensitive overlays, comprising a social networking application.

Abstract: Platform mechanics including the generation and consumption of energy-based virtual currency are described. A method of generating energy-based virtual currency includes receiving a signal generated by a sensor carried by a user. The method also includes analyzing the signal to validate that an activity was performed by the user in the real world or that a state associated with the user occurred in the real world. The method also includes awarding energy-based virtual currency to the user in response to validating that the activity was performed by the user or that the state associated with the user occurred in the real world. A method of redeeming energy-based virtual currency includes receiving energy-based virtual currency that can be redeemed for value in a virtual world or in the real world. The method also includes redeeming at least some of the energy-based virtual currency for value in the real world.