Abstract: The present invention extends to methods, systems, and computer program products for adjusting user interfaces based on entity location. Embodiments of the invention provide applications (or an operating system) with entity distance/proximity data. Applications can then scale content appropriately based on the proximity data. An operating system contains a distance/proximity driver framework for distance/proximity aware hardware sensors (IR, Radar, capacitive, camera, other). The proximity framework performs distance/proximity/number of viewers calculations from sensor data to formulate proximity data. From the proximity data, an application can determine how to scale user interface data.

Abstract: The present invention extends to methods, systems, and computer program products for adjusting user interfaces based on entity location. Embodiments of the invention provide applications (or an operating system) with entity distance/proximity data. Applications can then scale content appropriately based on the proximity data. An operating system contains a distance/proximity driver framework for distance/proximity aware hardware sensors (IR, Radar, capacitive, camera, other). The proximity framework performs distance/proximity/number of viewers calculations from sensor data to formulate proximity data. From the proximity data, an application can determine how to scale user interface data.

Abstract: The present invention extends to methods, systems, and computer program products for adjusting user interfaces based on entity location. Embodiments of the invention provide applications (or an operating system) with entity distance/proximity data. Applications can then scale content appropriately based on the proximity data. An operating system contains a distance/proximity driver framework for distance/proximity aware hardware sensors (IR, Radar, capacitive, camera, other). The proximity framework performs distance/proximity/number of viewers calculations from sensor data to formulate proximity data. From the proximity data, an application can determine how to scale user interface data.

Abstract: The present invention extends to methods, systems, and computer program products for adjusting user interfaces based on entity location. Embodiments of the invention provide applications (or an operating system) with entity distance/proximity data. Applications can then scale content appropriately based on the proximity data. An operating system contains a distance/proximity driver framework for distance/proximity aware hardware sensors (IR, Radar, capacitive, camera, other). The proximity framework performs distance/proximity/number of viewers calculations from sensor data to formulate proximity data. From the proximity data, an application can determine how to scale user interface data.

Abstract: The provision of location-based advertising services is disclosed. One disclosed embodiment provides a method of operating a location-based advertising server. The method comprises receiving from each of a plurality of advertising publishers an item of advertising content associated with a bounded area defined in a geographic region, and also receiving from each advertising publisher a bid for payment for distributing the advertising publisher's item of advertising content to devices. The method then comprises receiving from a device a request for advertising content associated with the bounded area, and sending an item of advertising content associated with a highest bid to the device.