Abstract: A method for advertising is provided. The method includes providing a user with an IP telephone device and providing phone service to the user through an IP network. A user profile is obtained from the user of the IP telephone device, and advertisements and advertiser user profile preferences are obtained from a plurality of advertisers. Based on a comparison of the user profile with the advertiser user profile preferences, advertisements are transmitted through the IP network to the IP telephone device, and the advertisements are delivered with the IP telephone device to the user. The phone service is subsidized based on an amount of the advertisements delivered by the IP telephone device. A system for advertising including an IP telephone device is also provided.

Abstract: A billboard apparatus is provided. The billboard apparatus includes a frame, a billboard display connected to the frame for providing information to a user, and a telephone connected to the frame in proximity to the billboard display. A method of advertising using a billboard apparatus is also provided.