Patents by Inventor Alexandra Baugher

Alexandra Baugher has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9703886
    Abstract: A system and method for formatting an electronic document. Format preference information related to the format of a user network site associated with a user is received. Document format criteria based on the format preference information and format performance information is automatically determined. An electronic document associated with the user network site is output according to the document format criteria.
    Type: Grant
    Filed: October 9, 2009
    Date of Patent: July 11, 2017
    Assignee: Google Inc.
    Inventor: Alexandra Baugher
  • Publication number: 20170017988
    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.
    Type: Application
    Filed: June 6, 2014
    Publication date: January 19, 2017
    Inventors: Vishal Goenka, Conrad Wai, Bhanu Narasimhan, Surojit Chatterjee, Jyotirmaya Manoj Akkad, Atul Bhandari, Alexandra Baugher, Shibani Sanan, Hidetoshi Muta
  • Patent number: 9460449
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
    Type: Grant
    Filed: May 16, 2013
    Date of Patent: October 4, 2016
    Assignee: Google Inc.
    Inventors: Adam I. Juda, Alexandra Baugher, Michael M. Meyer, Pavan K. Desikan, Ilia Mirkin, Julie A. Black
  • Patent number: 9092506
    Abstract: Methods and systems for providing a report based on a negative keyword may include receiving search query data and advertiser data including a negative keyword, matching the search query data to a negative keyword, and providing display data representing a report including an indication that an advertisement was blocked from being shown in response to a search query based on the negative keyword.
    Type: Grant
    Filed: May 7, 2012
    Date of Patent: July 28, 2015
    Assignee: Google Inc.
    Inventors: Sheridan Kates, Alexandra Baugher
  • Patent number: 8554619
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
    Type: Grant
    Filed: May 11, 2010
    Date of Patent: October 8, 2013
    Assignee: Google Inc.
    Inventors: Adam I. Juda, Alexandra Baugher, Michael M. Meyer, Pavan K. Desikan, Ilia Mirkin, Julie A. Black
  • Publication number: 20130254015
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
    Type: Application
    Filed: May 16, 2013
    Publication date: September 26, 2013
    Inventors: Adam I. Juda, Alexandra Baugher, Michael M. Meyer, Pavan K. Desikan, Ilia Mirkin, Julie A. Black
  • Patent number: 8539067
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
    Type: Grant
    Filed: May 11, 2010
    Date of Patent: September 17, 2013
    Assignee: Google Inc.
    Inventors: Adam I. Juda, Alexandra Baugher, Michael M. Meyer, Pavan K. Desikan, Ilia Mirkin, Julie A. Black
  • Publication number: 20110161161
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
    Type: Application
    Filed: May 11, 2010
    Publication date: June 30, 2011
    Applicant: Google Inc.
    Inventors: Adam Isaac Juda, Alexandra Baugher, Michael M. Meyer, Pavan K. Desikan, Ilia Mirkin, Julie A. Black, Clayton W. Bavor, JR.
  • Publication number: 20110161407
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
    Type: Application
    Filed: May 11, 2010
    Publication date: June 30, 2011
    Applicant: Google Inc.
    Inventors: Adam Isaac Juda, Alexandra Baugher, Michael M. Meyer, Pavan K. Desikan, Ilia Mirkin, Julie A. Black, Clayton W. Bavor, JR.
  • Publication number: 20100106595
    Abstract: A system and method for formatting an electronic document. Format preference information related to the format of a user network site associated with a user is received. Document format criteria based on the format preference information and format performance information is automatically determined. An electronic document associated with the user network site is output according to the document format criteria.
    Type: Application
    Filed: October 9, 2009
    Publication date: April 29, 2010
    Applicant: GOOGLE INC.
    Inventor: Alexandra Baugher
  • Patent number: 7603619
    Abstract: A system and method for formatting an electronic document. Format preference information related to the format of a user network site associated with a user is received. Document format criteria based on the format preference information and format performance information is automatically determined. An electronic document associated with the user network site is output according to the document format criteria.
    Type: Grant
    Filed: November 29, 2005
    Date of Patent: October 13, 2009
    Assignee: Google Inc.
    Inventor: Alexandra Baugher
  • Publication number: 20090076886
    Abstract: A first query including one or more keywords is received, and content associated with the one or more keywords is identified. A second query including the one or more keywords is received, and a product or service associated with the sponsored content is identified based on the one or more keywords. Information associated with the product/service is stored, and a selection is received from a display device indicating a request to display the information associated with the product/service. The information associated with the product/service is provided to the display device.
    Type: Application
    Filed: September 20, 2007
    Publication date: March 19, 2009
    Applicant: Google Inc.
    Inventors: Daniel Dulitz, Alexandra Baugher, David Marcin, Radha Narayan
  • Publication number: 20070300152
    Abstract: A system and method for formatting an electronic document. Format preference information related to the format of a user network site associated with a user is received. Document format criteria based on the format preference information and format performance information is automatically determined. An electronic document associated with the user network site is output according to the document format criteria.
    Type: Application
    Filed: November 29, 2005
    Publication date: December 27, 2007
    Applicant: Google Inc.
    Inventor: Alexandra Baugher