Patents by Inventor Alexandre Sood

Alexandre Sood has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20110093877
    Abstract: The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.
    Type: Application
    Filed: December 28, 2010
    Publication date: April 21, 2011
    Inventors: James Beser, Jonathan A. Epstein, Hillel S. Rom, Ofer Rundstein, Alexandre Sood
  • Patent number: 7865916
    Abstract: The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.
    Type: Grant
    Filed: January 9, 2008
    Date of Patent: January 4, 2011
    Inventors: James Beser, Jonathan A. Epstein, Hillel S. Rom, Ofer Rundstein, Alexandre Sood
  • Publication number: 20090025024
    Abstract: The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.
    Type: Application
    Filed: January 9, 2008
    Publication date: January 22, 2009
    Inventors: James Beser, Jonathan A. Epstein, Hillel S. Rom, Ofer Rundstein, Alexandre Sood