Abstract: A computerized system for verifying the authenticity of products, to each product being associated a respective univocal sign, the system is provided with: a computing apparatus, which wirelessly receives and transmits data from/to a consumer terminal; and a centralized database, operatively coupled to the computing apparatus, and including a plurality of data records, each data record being associated to a particular product and the related univocal sign and having a data structure including a first field for storing a description of the product and a second field for storing the related univocal sign.