Abstract: An improved fishing lure comprises a lure body having a hook moveably mounted thereon. The hook moves between a first position in which its barbed end is located within a protective opening in the lure body and a second position in which the hook is located outside of the lure body for use in hooking a fish. A portion of the hook protrudes outside the lure body in the first position of the hook to be contacted by the mouth of the fish as the fish strikes the lure, thereby allowing the strike to be the motive force for moving the hook outside the lure body. Accordingly, the hook is protected within the lure body except for when the fish strikes the lure to minimize the chances of the lure being caught on weeds or similar underwater obstructions.