Abstract: An improved apparatus for producing laminated articles such as vehicle seat inserts. A continuous web of foam riser material is intermittently advanced along the apparatus by chain drag conveyor means. Fabric cover panels are longitudinally spaced on the upper surface of the web and sewn thereto at an upstream sewing machine station. The conveyor means advances the web together with the panels to a platen press station wherein a press plate moves to insert cutting and heat sealing dies into engagement with the laminated material. A laminated insert pattern is cut from both the web and overlying cover and thereafter heat sealed around its outer perimeter by bonding means sandwiched between the panel and web. A photocell sensing arrangement is adapted to normally see-through the web such that it senses the trailing edge of each advancing panel.