Abstract: Systems, apparatuses, and methods for identifying and delivering content to customers that is intended to encourage purchase of a product or service. In one embodiment, the invention provides two primary processes, operations, or functional elements. The first process enables a retailer/merchant to specify an identifier for an attribute or characteristic of a customer, retailer, device, etc. In some situations, the attribute or characteristic may take on more than one value, with the value depending upon one or more rules or conditions. The retailer may also specify a set of desired content elements and/or associate specific content elements with the identifier (such as by “tagging” specific content elements with the identifier and/or the attribute value). In some cases, the identifier identifies a specific rule set or class of content-related processes, and the content rule or rules define how (i.e.